Reflections of Module 2 posting

Blog entry: Reflections on Module 2 Concepts.

1. Why is it necessary to look through the four lenses when developing an internal communication strategy?

It is necessary to utilize the four lens perspective when developing an internal communication strategy to insure each of the intended audiences are of clear understanding of the intended message. Individuals have different personalities/mental preferences and thus receive information in different manners. The communication should be drafted with intent to reach each quadrant or personality type. A communication walkaround is a good way to check your communication. Questions like, does it look at the big picture? Quad D or Does it use facts? quad A. Does it use details? Quad B and finally, Does it use experiences related to the audience? Quad C

2.How do your personal experiences, prejudices, and expectations impact your ability to objectively select the best candidates for a job or project position?

Sometimes it is difficult to be completely subjective when interviewing. Human resource interviewing guides are a good tool to utilize as a foundation to ask set questions to each candidate. In general, adhering to behavioral type questions will remove most subjectivity. Questions which require responses in the manner of SBA-situation, behavior and actions taken are helpful. Example Tell me about a time when you led a project. What steps did you take?

3. How does the identification of outsourcing opportunities relate to core competencies and competitive advantages? Can this relationship also be connected to the organizational structure? Explain and provide an example.

Situations which reference outsourcing are related to core competencies in that situations may dictate decision making to pursue this type of structure to complete tasks. Sometimes and organization may choose outsourcing because of financial reasons. A different company can achieve better results cheaper. Conversely, a company may choose outsourcing because of staffing or technical expertise.
Ultimately, company’s have many different reasons for choosing outsourcing. Organizational structure plays a role in each decision. Does the company have the necessary staff to complete a project? Expertise? Lucent technologies is a good example of software development outsourcing. The company is outsourcing software development to company’s in Poland and China that can perform at a less expensive rate. Wireless service providers are another example. Network build elements are outsourced to companies with size and scope to complete national build outs.

References
Herrmann, N (1996) The whole brain business book. United States, McGraw-Hill Publishing